cut through the noise.

HOLIDAY PROMO PLAYBOOK

Your marketing blueprint to create momentum
and hit your sales goals with confidence.

As a product shop, Q4 is your Time.

It’s a time when customers are actively out there, wallets open, ready to buy.

Hello motivated buyers? COME ON IN. We welcome you with open arms.

They have a list of people to shop for, holiday events to prepare for, and they are looking to check.off.that.list.

And here’s the even better news:

You have what it takes to create a wildly successful holiday season.

  • you? endlessly creative + hardworking
  • your product? it’s top notch quality👌🏽
  • your customers? in 5-star love with your brand

All you need is a way to package up your next product launch or offer to cut through the noise (without screaming in ALL CAPS or flashing lights).

Imagine customers dropping in with those “how can I buy this?” DMs *before* you even go live… and creating momentum for each event so that you hit your sales goals with confidence. !!

your customers are out there… are you ready to get in front of them?

if you feel like you’re just piecing together a plan. or you start to stress sweat at the thought… know this doesn’t have to be you →


There’s a way for you to simplify your marketing + get the results you want, without becoming a full-blown dancing content creator.

As a product shop owner, you’re already doing the work of 27 elves.*
(don’t quote me, but also, how many do you think you’re covering for?)

…which is why it can feel easier to say “It’s fine, I’ll wing it”.

But you’ve worked hard all year. Your business deserves to end this year as strong as that coffee you’re drinking.

*which reminds me, maybe take a sip of water. let’s level out that caffeine buzz…

THEN PICK THAT COFFEE BACK UP —

LET’S MAKE YOU A DOABLE (AND INSANELY EFFECTIVE) PLAN THAT CREATES MOMENTUM + GETS YOU RESULTS LIKE THESE…  

I crushed my two day sales goal in 5 HOURS.
Happy to report that I crushed my two day sales goal in 5 HOURS.
- @terranmade
gave me confidence that it's OKAY TO SELL
Seriously, the whole thing is GOLD. I loved hearing your explanation of things and being walked through the system - it gave me confidence that it's OKAY TO SELL.
- @localstature
I feel more in control of my sales now!
I went from feeling totally crappy about this holiday to pulling myself together courtesy of you. I feel more in control of my sales now!
- @maragolddesigns
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You're ready for this.

THIS = CUSTOMERS THAT ARE AS EXCITED AS YOU ARE.

If you’ve ever felt overwhelmed by the thought of ‘creating a marketing plan in advance’….

This is for you.

You’re a one-person shop, or have a small team, so planning what you’ll say next week (let alone next month?!) is, not unlike our coffee – a v tall order.

(some might even call that some grande bullsh*t)

So in case no one’s told you, you don’t need to have ev.ery.thing. planned out and created.

 

WHAT you need is:

– an understanding of how humans buy (way more useful than your college psych101 class)

– a high level overview so the content (you already spend time creating) is aligned with your sales goal

– an easy to follow content plan, so you’re not flailing around each day, wondering what to say

– a dash of support + accountability to keep you moving forward

Holiday Promo Playbook

Specifically for product based businesses, this is the exact framework to build anticipation + interest, so your audience takes action on your next offer.


The Holiday Promo Playbook goes beyond content ideas.

You’re ready for a content system that drives sales.

HPP connects the pieces so your content takes your ideal customer through each stage of the buying journey, which means when you launch… they’re bought in + excited for your offer.

 

IMAGINE IF…

– You knew exactly what to say to get those coveted “how do I buy this” DMs (before you even go live)

– You felt confident showing up on Instagram, kiss the daily overwhelm goodbye

– You have an engaged audience that’s paying attention + waiting to hear about when they can add.to.cart! (no awkward salesy feelings here)

How it Works

let’s take a peek inside…

4-Phase Framework

THE backbone of the program. Selling isn't just what happens when you ask for the sale or run a promotion. It's the whole process leading up to + after that ask. When done well, the "sale" simply becomes an invitation to take action -- and that's exactly what you'll get when you apply the framework.

High Level Roadmap

Give yourself a direction to move in with a high level marketing roadmap. You'll see the big picture + how to stack your offers as the season gets into full swing.

Content Plan by Phase

Here we'll tap into why consumers buy, with brainstorm questions specific to each phase. You'll uncover exactly what your brand needs to communicate, + come away knowing what content you need - and when.

Done For You Promo Calendars

Monthly calendars planned out just for you. You'll see the phases in action + how to flow between events. Swipe exactly as is or use as a jumping off point to create your own content plan.

Content Timeline

17 days mapped out by yours truly - exactly what to communicate on your Instagram feed, Stories + emails for a core promotion. This is where we drill down from the high roadmap > to content plan > daily content pieces.

Over 50 Content Prompts

With these not-your-cookie-cutter prompts, you'll never run out of things to say. No matter how busy you get, you'll have a go-to list, broken out by category to give you peace of mind + a consistent online presence.

Oh, and let's not forget these bonuses...

Accountability

2 email check-ins with Kate for extra support + accountability as you put the framework into practice. No shop left behind, you will receive emails from Kate one week + three weeks in.

Over 20 Reels Ideas + Audio

Get the most out of your content creation - reels are currently hot hot hot, so let's take advantage! Mapped out by phase, you can swap out a regular post or post in addition to for maximum exposure + opportunities to attract new customers.

Ready to end the year with a bang?

this season could send you flyinggg into 2022

What you get…

  • 50 page Holiday Promo Playbook workbook
  • 5 Video Lessons (total of 45 minutes)
  • Done For You Promo Calendars + Content Timeline
  • Promo Checklist + Support Worksheets
  • Lifetime Access to Course Portal for Easy Reference

Oh, and let’s not forget the bonuses…
Bonus #1:  Two Check Ins with Kate, via email
Bonus #2:  Over 20 Reels Ideas + Audio, tie back into content phases

A PEEK INTO THE COURSE

the topics

the reviews

holy cow! she helped me double my revenue in just a few months!
Interdum et malesuada fames ac ante ipsum primis in faucibus. Vivamus non erat in ipsum viverra tempus. Sed ac odio sit amet quam rhoncus euismod. Duis congue laoreet augue, vel malesuada dui volutpat sit amet. In malesuada augue est, nec suscipit turpis scelerisque sit amet. In eleifend mi purus.
- JUSTIN WRIGHT

you may be wondering...

Great question – you have a lot on your plate, so it’s important to spend your time on the right things.

That’s actually the very reason you should consider it because this program is focused on two things:

1. creating high converting content (so that you get the most out of the work you already do)

2. putting a plan into action (so that you can take the daily “What do I need to say?” off of your plate.)

The videos total at just 45 minutes, so it has enough strategy to make ya dangerous, but is designed to be put into action immediately.

It’s so helpful to know what works for you. If having flexibility works best for you, that’s actually why you *should* give yourself a roadmap.

The goal of planning in advance is to do just that — create a high level roadmap; so that you have an easy starting point each day.

(even if it’s just “I need to share about the details of my ornament launch.”)

Inside HPP, you’ll uncover *what* to share, which will actually give you more flexibility in *how* you share it, what content you want to create, + when you make it.

Short answer – YES.

For most product based businesses, there is no better time than Q4. Why not maximize your sales potential by creating impactful content, designed to convert?


Still not sure it’s right for you? Consider these questions:

  • Do you plan to run at least one promotion, or launch a product between now + January?
  • Do you ever feel a bit overwhelmed on how to promote your products in new + different ways?
  • Do you plan to run holiday promotions next year?

If yes to any of the above, then YES.

When you follow a framework; you’ll gain insights from your *own* results; which means you’ll be able to adjust + improve each time moving forward. 

It’s a snowball effect that will pay off long after teh holidays.

Great question! Yes, the Holiday Promo Playbook is designed to help you uncover what’s important to your audience, not push any particular message.

If your products don’t naturally lend themselves to the holidays, it’s even more important that you have conversations with your customers. So that you can position your product with what they’re looking for.

Upon purchase, you’ll get instant access to the full program.

You’ll receive an email with login access to your dashboard; which hosts the workbook, lesson videos + all done-for-you resources.

You’ll also receive two check in emails from Kate during the first 30 days for extra support + accountability. 

This is a go-at-your-own pace guide; so you can make it work for your schedule when you need it. You can refer back to it as often as you like!

(Email check ins are within the first 30 days.)

You’re busy. I get that.

This program was designed to be actionable, with just the right amount of strategy.

The course videos total just under 45 mins. (legit, total time clocks in at 44 mins, 57 seconds)

The rest of your time is spent doing work you already would do — except more efficiently, since you have a clear purpose + focused framework.

The Holiday Promo Playbook is a self-study program.

2 email check-ins are included for extra support + accountability as you put the framework into practice.

(Email check ins are within the first 30 days – Kate will email you directly at the account you sign up with.)

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Ready to Begin?

YOU SCROLLED THIS FAR FOR A REASON

100% YES. SIGN ME UP

$ 197 DOLLARS
  • Get your hands on...
  • The Proven 4-Phase Framework + High Level Marketing Roadmap
  • Content Plan Structure, so you know what to say - and when
  • Done For You Promo Calendars, to swipe as is or make your own
  • 17 Day Content Timeline, so you can see the phases in action
  • Over 50 Content Prompts, never run out of things to say

100% MONEY BACK GUARANTEE

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LET’S GET TO KNOW EACH OTHER:

i’m kate. retail buyer turned product marketing coach

As a small shop, I believe you deserve to be on the same field as the big guys… so, let’s level the playing field.

Obsessed with using strategic (read: simpler. smarter. saucier.) marketing methods to get you money-making results; and help you show up online with confidence.

I’ve helped hundreds of product shops create content that does more than check a box, or just stop the scroll.

If you’re here – you know that we create content that sells.

You had me at coffee buzz. LET'S GO

get immediate access, see you inside!

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