I’m kate. corporate retail buyer turned product marketing consultant for small businesses.
four years into my career i was tired. tired of slashing prices. of being told to update products so customers thought they were ‘new’. of competing over pointless features.
until one day i realized “the way we’ve always done it” wasn’t only not working. it wasn’t speaking to our customer at.all.
so i proposed a new shop concept, re-positioned our ad copy, updated in-store displays, + created new packaging…
no new products. no deep discounts. no additional exposure.
and these were the results:
SALES: exploded. up 70% over the prior year
GROSS MARGIN: up two percentage points (which is huge for a multi-million dollar category)
we sold more bc our customer “got it”.
our profits grew bc we built the value vs. competing on price alone.
all because of MESSAGING.
As a small shop, I believe you deserve to be on the same field as the big guys… so, let’s level the playing field.
Obsessed with using strategic (read: simpler. smarter. saucier.) marketing methods to get you money-making results; and help you show up online with confidence.
I’ve helped hundreds of product shops create content that does more than check a box, or just stop the scroll.
If you’re ready to create content that sells… get on the field + letttts go