LET’S GET TO KNOW EACH OTHER:

i’m kate. retail buyer turned product marketing coach

After over 10  years of working in corporate retail, I felt called to share my knowledge + experience with small local shops.

I went to school for marketing, I quickly fell into the retail industry and never gave it a second thought.

Until one day, I was frustrated with the slow sales in my department and sick of competing on price (because going back to haggle markdowns with vendors was not a favorite part of my job).

SO I STOPPED. I knew there had to be a better way than competing on price alone…

sound familiar?

I realized we were constantly chasing sales, pricing ourselves lower, and I knew something had to change.

I stepped back + started focusing on our customer, what she was looking for (the problem we could solve), and learned how to speak directly to her in a way that:

  • grew our sales by over 70% (with the same old products we’d carried for years)
  • increased our profits (because I no longer needed to compete on price)
  • allowed us to stand out as an industry leader (we quickly saw our competition take notice + imitate)

It was empowering to create our own demand and feel in control of our sales (instead of them controlling me).

And you deserve the same.

change is possible.

Imagine Creating content that has customers lining up to buy...

Instead of feeling like you’re screaming into the Instagram void. or posting just to “keep up” with the algorithm.

Instagram can be a fun, enjoyable, + profitable space that attracts the right people to your brand + brings in sales on demand.

(ya know I couldn’t resist that good rhyme)

*cha-chiiing*

That was your cart reminding you this is possible.

I’M HERE TO HELP YOU MAKE THAT A REALITY.

I crushed my previous sales record in 3 hours.
I launched a summer collection today + it has been my most successful launch to date! Within 3 hours I've crushed my previous sales record! & I VERYYYY much *know* everything I've learned from you has something to do with it!

Thank you for all you do, and for helping me make IG marketing fun! Anyone who says you need a bunch of followers for things is so wrong.
- Kyndra, @kynyoubelieveit
by far the best in terms of understanding ecommerce
I’m LOVING your course! I actually recommended it to a couple of friends and I know one of them has already purchased. I’ve taken many courses since starting my business including one super expensive one and yours is by far the best in terms of understanding ecommerce.
- Elisheva, LOOP LIVING
my insta has grown so much using your course!
love everything you teach, I've been recommending your accounts + course to so many people!
- Tawny, @tawny.austin
you're the best.


Seriously you have single handedly, changed how I do business and use Instagram.
- KARYN, @SIGGICLOTHIER
your system and prompts make it SO easy (and I love easy!)
I've been trying to be consistent on Instagram for like 5 years, but planning the content beforehand has never been my strongest. I used to leave months in between posts, or rushed to publish whatever was on my mind. But your system and prompts make it SO easy (and I love easy!). I don't feel overwhelmed thinking about more things to write about.
- KARYN AVILA
it's one of the best courses I've ever bought

...and I do not say that lightly, two years ago I spent like $8k on courses for the year and most were... crap.

as seen in

kate foley

the founder

MARKETER, COACH & COFFEE SNOB WANNABE

I geek out over marketing trends + spreadsheets so you don’t have to.

At The Shop Files, you can expect clear actionable advice, so you can get back to doing what you love. (unless of course, that’s obsessing over spreadsheets like me)

LOCATED IN Chicago

COFFEE ORDER C3 (iykyk)

ON REPEAT Black Leggings

justin gray

PHOTOGRAPHER, COACH & COFFEE AFICIONADO

Interdum et malesuada fames ac ante ipsum primis in faucibus. Vivamus non erat in ipsum viverra tempus. Sed ac odio sit amet quam rhoncus euismod. Duis congue laoreet augue, vel malesuada dui volutpat sit amet. In malesuada augue est, nec suscipit turpis scelerisque sit amet. In eleifend mi purus. 

Interdum et malesuada fames ac ante ipsum primis in faucibus. Vivamus non erat in ipsum viverra tempus. Sed ac odio sit amet quam rhoncus euismod. Duis congue laoreet augue, vel malesuada dui volutpat sit amet. 

maeve taylor

PHOTOGRAPHER, COACH & COFFEE AFICIONADO

Interdum et malesuada fames ac ante ipsum primis in faucibus. Vivamus non erat in ipsum viverra tempus. Sed ac odio sit amet quam rhoncus euismod. Duis congue laoreet augue, vel malesuada dui volutpat sit amet. In malesuada augue est, nec suscipit turpis scelerisque sit amet. In eleifend mi purus. 

Interdum et malesuada fames ac ante ipsum primis in faucibus. Vivamus non erat in ipsum viverra tempus. Sed ac odio sit amet quam rhoncus euismod. Duis congue laoreet augue, vel malesuada dui volutpat sit amet. 

brady

right hand man

CHIEF BARKETING OFFICER, CUSTOMER SERVICE

We have a… close, working relationship. Team #alwaystouching

FAV SPOT anywhere we are

GO TO TREAT Peanut Butter

MOTIVATED BY Belly Rubs

tina ellison

PHOTOGRAPHER, COACH & COFFEE AFICIONADO

Interdum et malesuada fames ac ante ipsum primis in faucibus. Vivamus non erat in ipsum viverra tempus. Sed ac odio sit amet quam rhoncus euismod. Duis congue laoreet augue, vel malesuada dui volutpat sit amet. In malesuada augue est, nec suscipit turpis scelerisque sit amet. In eleifend mi purus. 

Interdum et malesuada fames ac ante ipsum primis in faucibus. Vivamus non erat in ipsum viverra tempus. Sed ac odio sit amet quam rhoncus euismod. Duis congue laoreet augue, vel malesuada dui volutpat sit amet. 

Get Your 5-Step caption formula that Sells

A great photo = likes.
A great caption = sales.

Grow your sales with captions that speak to the right people + convert followers to buyers.

come hang out

@theshopfiles

I regluarly share all my best tips + tricks on Instagram – be sure to check Stories!