Why Your Hooks Aren’t Hooking (and how to increase reach & attract more ideal customers)

May
03

Why Your Hooks Aren’t Hooking (and how to increase reach & attract more ideal customers)

Sooo, you have 17 pdfs of ‘proven viral hooks’ in your inbox…

Yet things are decidedly *not* popping off and attracting the right people who will become customers?

HERE’S WHY:

The hook ‘formula’ alone is not why it works, it’s what goes IN the blank space that makes it pop off (or not)

So if your hooks aren’t hooking the right people, you don’t need more ‘proven viral hooks’,

You need to know your CUSTOMER so you can fill in that blank space baby.

LET’S FIX THIS 👇🏼

Cause you deserve to stop guessing and actually know the content you spend so much time creating will attract BUYERS, not followers. Which is why you gotta get to know your customers, so you can create content that has them feeling like “omg you’re in my head” …it’s time to go to the source 👀

Here’s three ways to improve your hooks & attract more ideal customers:

1️⃣ COMMUNITY COMMENTS & DMS

What are your people actually talking about, interested in, and asking about? Look for commonly used language, topics that keep coming up, and strong beliefs or opinions… this not only helps identify what they’re looking for in relation to your product but also how to relate & connect with them

2️⃣ MARKET RESEARCH

Put together a survey to get to know what your audience is struggling with or desiring, in relation to the products you sell. We want to really get to know what they’re experiencing, what that looks like in their day to day life, and what’s important to them when making a buying decision

3️⃣ AUDIENCE ANALYSIS

If you’re just getting started or have a quiet audience… start here! Look at competitor or complementary brands but not what they’re saying, check out what their audience is saying. This not only helps identify gaps you can fill, but it also gives you exactly what buyers are interested in

This is how your hooks will not only start hook-ing, but getting in front of the RIGHT eyes. 👀

And you can use these insights to not only improve hooks, but inform your entire marketing strategy. Because it’s not about using this info once. It’s knowing how to turn these insights into a repeatable strategy; so you can consistently hook people in > who binge your content > and convert into sales without endless posting or deep discounts

That’s the power of a customer-first marketing strategy.

If you want to stop the guessing game when it comes to creating content, and instead confidently post knowing it will attract ideal buyers who convert into customers… I wanna help you with that. You can apply here to get started here. 💫

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