for the ambitious product-brand founders
the BLACK FRIDAY (lol, week) offers are HERE
now entering: your simplified sales era
to the founders on a mission
for more freedom, money, time, and whatever else lights you up
You’re talented, brilliant, incredible, amazing, show stopping. You took a small “what if” idea from your head and created a whole damn brand that your customers LOVE.
You’re building something that goes beyond Instagram; a business that feels just as fulfilling offline, as it does on. And you’re not interested in just making a quick buck, you want a growing, sustainable business.
YOU’RE LOOKING BEYOND BLACK FRIDAY, AT YOUR BIG GOALS FOR THE YEAR TO COME
So if you got ‘visibility that attracts buyers, customers who become brand champions, and revenue that scales’ on your 2024 bingo card – I’m here to help you get there, faster.
BF OFFER 1
FOR EVERY STAGE OF BUSINESS
Sold On Stories
What if you could make more sales in less than an hour a day without being glued to your phone or wondering wthhh to post?
Most product brands overcomplicate Stories. With the 3-part SOS framework, you’ll be able to show up, sell, and move on with your day as the sales roll in.
50% off only comes once a year
BF OFFER 2
FOR EMERGING PRODUCT BRANDS
Launch Accelerator
For the brands who aren’t new to launching and are ready to take their product launches to the next level.
With the Launch Accelerator, we co-create a strategy to not only hit your goals but leverage that momentum for long term brand growth. And that’s only the beginning as you’ll walk away with a framework you can rinse & repeat to simplify future launches for even better results.
for a limited time: $300 off
BF OFFER 3
FOR the growing PRODUCT BRANDS
In-Demand Brand Accelerator
Have you ever felt like most marketing strategies don’t quite meet the needs of your product business? This accelerator flips the script and puts your customer first, so you can attract a community of buyers. Positioning, Messaging, Content, Sales, & more. Every piece of the puzzle you need to start truly scaling your brand.
Imagine: visibility that actually grows your audience, customers who become brand champions, and revenue that scales.
for a limited time: new cashflow friendly extended payment plan
THE DETAILS:
When: Now thru Cyber Monday 11/27
For the Accelerators: Apply before deadline to secure offers
I’ll be in touch within 48 hours 🙂
Got a question or want to chat anything through?
DM me on Instagram @theshopfiles
"the best in terms of understanding ecommerce and marketing"
“FINALLY. someone who understands product businesses. there are so many experts it’s difficult to sift through the options. kate has completely overhauled my approach and helped me connect with my customers in a way that nothing else has (and I’ve tried it all!) my engagement is up 37% and sales are consistently growing. I hit my last launch goal in just 2 days!”
"Sales are up 71% from last year!! That is HUGE growth."
Before IDB, it felt like my marketing was all over the place! Even though I had a fairly detailed content plan for my Instagram posts, it still felt like there was no common thread among anything.
Now, I know exactly what I need to focus on when it comes to Instagram, Pinterest, and even my email list. Working directly with Kate helped me gain so much clarity in my business.
Sales are up 71% from last year!! That is HUGE growth.
Like, seriously, from top to bottom – I know everything I need to do with my entire marketing strategy, it didn’t just stop at Instagram. IDB helped me learn how to communicate with customers and frame up my offers and messaging to build a more profitable brand.
our most successful clients
Believe their business is meant to support their life, not the other way around. They know the power of organic content marketing and that with the right blend of heart x strategy, they can show up for their brand in a way that feels good — and gets the growth and sales they want.
They take action, focus on community, and carve out their own space online while being willing to experiment + adapt to the ongoing changes.
… they may cuss a little too.
"sold $3,215 on this brand new product in less than a month"
I’ve spent thousands on courses over the years (honestly, probably an embarrassing amount!), but nobody really explains product marketing the way Kate does. They just don’t *get* it. Kate does.
The first reel Kate helped me create has 7,000 views (and growing!), and I made $3,215 in sales on this *brand new* product in less than a month — and with just 2,500 followers.
VALERIE, IDB CLIENT
"we made 70% of our sales goal on the first day of the launch"
Sales were getting smaller each launch. I was doing things one way for a long time and even though it was not working very well, I didn’t know what else to do.
With the Launch Accelerator, we made 70% of our sales goal on the first day of the launch. We had a VERY warm audience and people were excited about the products.
I also came away with a lot more resilience. Before I worked with you I often let those small metrics mean something BIG was wrong in my business. Since working with you I realize they are one small piece of a very big pie. I am finding that I can bounce back a lot faster when I get curious instead of fearful and am starting to see more consistent sales outside of launching too.
SARA, LAUNCH ACCELERATOR CLIENT
AS SEEN ON
by the numbers
SEE WHAT CLIENTS ARE SAYING:
“I literally have never made money back so quickly. That mindset shift alone.”
“In the past 30 days, revenue is up 42% from my website and 16% on Etsy.”
“The first reel Kate helped me create has 7,000 views (and growing!) and I made $3,215 in sales on this brand new product as a result with just 2.4k followers”
“My work day now ends at 3pm. I’m working less for the same amount of money I made in 2019/2020”
“ACTUALLY planning the month (and knowing HOW) has been so satisfying”
“I’m posting just 3x a week and my website sales are up 14% to the prior 30 days”
“pure gold. wish I’d have found you thousands of dollars and failed plans ago”
CURRENTLY BOOKING:
Q1 2024
+ 65.7%
website clicks from ig
+ 53%
profile views
39.3%
avg email open rate
21%
sales increase
22%
increase in engagement
3.96%
avg email click rate
Are we a good fit?
In short: I’m here for the product bbs.
With over 10 years of corporate retail experience, I’m coming alongside you with a depth of industry knowledge, so there’s no second guessing how to apply strategies from other industries.
From curating profitable assortments, developing new marketing angles that led to a 70% sales increase, and successfully launching collections across a variety of product categories (dog beds + pillows were my favorite in case you’re wondering). I’ve been there, done that, and will help you do it too.
I’ve helped over 500 product shops build profitable brands that stand out and sell out, without feeling overwhelmed or forced to fit the mold. And can’t wait for you to be next.
I, also, may cuss a little.
– Kate, founder + self appointed HBIC
OUR GOALS AND VALUES //
attracting an audience who ‘gets it’ (bc community >>>>>)
cultivating loyal fans that happily sprint to cart
making sales in a way that feels easy (and dare i say, fun?)
streamlining the creation process to save you time
building a business that works, for you (no bs rules here)
attracting an audience who ‘gets it’ (bc community >>>>>)
cultivating loyal fans that happily sprint to cart
making sales in a way that feels easy (and dare i say, fun?)
streamlining the creation process to save you time
building a business that works, for you (no bs rules here)
you can sit with us
@theshopfiles
Grab a seat and get ready to unlock your next level of sales