Tag: retail math

Retail Math 101 – Not the sexiest title to ever cross your news feed, but this is an area where you absolutely need to have clarity and understanding. After all, my guess is while you love your shop, you’re also in it (just a little bit) for the money. It’s not about the money, money, money, […]

When we think about increasing sales, most of us consider running a discount or special promotion as the first option. Lower prices means more people will buy, right? Yes – in theory. But there’s more to it than that. (Isn’t there always? *sigh*) So first let’s go over why you should stop discounting your products. Why […]

“A small targeted number of loyal fans are better than thousands of uninterested followers.” You’ve probably read a similar line a million times before. Articles on growing your business or social media accounts are full of these helpful reminders to keep us business owners from getting too numbers crazy. And we all know numbers never really […]