Learn how to improve your shop so you can focus on your dream: creating + curating products to grow your shop from a simple vision into a profitable business you love.
My goal? To help you figure out the retail space:
Earn new + loyal customers with creative marketing ideas
Be profitable by understanding the financials behind the business
Increase trust and sales with social media strategies that don’t feel like a chore
Create a sustainable business by providing irresistible value to your audience
Hello, I’m Kate!
A retail buyer who helps creatives and shop owners learn the business; letting you take care of the fun side! Creating products your customers will love.
While I went to school for marketing, I quickly fell into the retail industry and never gave it a second thought. Until one day. I was frustrated with the slow sales in my department and sick of competing on price (because going back to haggle markdowns with vendors was not a favorite part of my job).
SO I STOPPED.
Instead I focused on understanding who our customer is, what she was looking for (the problem we could solve), and learned how to speak directly to her in a way that:
- grew our sales by over 70% (with the same old products we’d carried for years)
- increased our profits (because I no longer needed to compete on price)
- allowed us to stand out as an industry leader (we quickly saw our competition take notice + imitate)
And I want the same for you.
I love tacos, big dreams and d. coke (okay, so all the Mexican foods. and french fries. fine, all the food – maybe bring me ice cream)
With over 8 years of corporate merchandising experience in both buying + planning roles, I’m here to spill the secrets of a buyer (let’s just call it SOB, right?) to help make your goals easier to achieve.
So, if you’re looking for business advice tailored to the retail industry; from the basics of starting a shop to finally figuring out your product pricing, this is the place to be. Along the way, I want this to be a space where you’ll meet a group of supportive, like-minded individuals who had the guts to follow their dream too. Join #theshopsquad today!
So you’re either interested in starting an online shop… or you already have one, but you’re looking for a little push in the right direction?
Jump over here for my top tips for running + marketing your retail business. If these don’t answer your questions, pop over here and send me a question!
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