Black Friday PRE-SALE!

discover THE shifts to maximize sales this time of year. (no ick required)

Sold on Stories

Create Stories that capture attention, connect with ideal audience, and convert followers into customers.

Your warmest leads are waiting.

you're ready

to show up as the leader you are

Shift your Stories into daily money-making opportunities

Your Stories and your sales were made for each other.

Stories are the ultimate bridge between brand + consumer. It’s the place where relationships unfold, insider jokes are make, and loyal ties are formed.

And you’re ready to step into as your role as a creative leader, create a brand experience, and consistently convert viewers to customers.

But why does it feel like you’re stuck in the friend-zone?

You know Stories are where your warmest leads hang out (or at least that’s what the experts say…) and you’re ready to show up, sell, and lead your brand to its next level.

All you need is momentum fueled messaging, trust-building positioning, and a highly converting Story strategy that moves the needle in your business for you.

Black Friday has changed. And your business gets to benefit.

Marketing is about CREATING sales opportunities

And there’s no better time than when customers are already in the mood


  • watching your Story views triple and feeling excited to show up for your audience
  • checking your DMs and seeing genuine responses from people in your audience instead of bots + crickets
  • selling multiple commissions in one week (including the biggest job you got in 3 years!)
  • feeling inspired to create, instead of stuck in a “What should I say?” rut
  • seeing sales roll in as a direct result of showing up on Stories, no more wondering “is all this work worth it?”

from past participants

I'm so happy I could be on this workshop, I hope it won't disappear because I want to come back to the video to take notes 🙂
[ps. it won't -- you get lifetime access + future upgrades]
Lots of good ideas and I really like your approach. Thanks for this, lots to think about!
I watched the reply, and even started to watch it a second time to take notes. The workshop is really great, you did it so well and there is much valuable information! I loved it!!!!
I loved that! I love the idea of creating invitations for our audience
YAY! This was SO great and helpful! Thanks Kate
As always, amazing info!! You're my marketing hero, Kate!

What You Get:

One hour training session

Lifetime access to the recording

The Bonus: Get Seen in the Inbox
(70+ subject lines, campaign tracker, and the optimization checklist)

$77 today ($197 value)

Frequently Asked Questions

Who is this for?

Exclusively for Product Businesses – no second guessing how to apply generic strategies here.


The training is about an hour, then Q+A


Absolutely! It’s called a ‘workshop’ for a reason. There will be Q+A throughout and a final wrap up. Plan to attend live if you can. You can also submit questions in advance.

To get the most out of this experience, come prepared with the ideas you have so far so during the workshop, you can find ways to optimize your plan, add new strategies, or make adjustments to create more sales for your business.

WILL there be a replay?

Yes, you will receive the recording. Although I strongly encourage you to attend live if possible. This is an incredible opportunity to brainstorm ideas, hear from other product businesses, and get your questions answered so you can move forward.

I’m not technically having a black friday sale… is this for me?

Yes, Black Friday “the day” no longer exists. The competition is now more spread out, so if you  have any type of promotional event in mid to late November… this is for you.


i’m kate. retail buyer turned product marketing consultant

As a small shop, I believe you deserve to be on the same field as the big guys… so, let’s level the playing field.

For 3 years, I managed the highest sales-producing Black Friday item for the entire company + learned A LOT about pricing and profit at mass retail; and saw first-hand that the math doesn’t always add up to profit.

Which is why we focus on strategic (read: simpler. smarter. saucier.) marketing methods to create more growth, sales, AND profit in your business.

I’ve helped hundreds of product shops create content that does more than check a box, or just stop the scroll. 

You’re ready to stand out and reach your next level of sales.

this is your time.

Ready to end the year strong?