Business Resources for Online Shop Owners

20+ Business Resources and tools for starting an online shop - Your source for ecommerce platform solutions, email service providers, shipping + fulfillment, social media scheduling, pinterest marketing strategy and moreThis post contains affiliate links, which means if you sign up or purchase a service I may receive a small commission at no extra cost to you. Thanks for trusting in my recommendations + supporting The Shop Files!

Some may say “It takes a village.”
I say, “It takes the right tools.”

Below are my top 24 business resources for online shop owners.


Want to know if there are discounts or current promotions for these tools? Check out this page where I keep an updated list to help you save money on your business!


Best Online Shop Platforms:

1 | Shopify

The perfect solution for the non-tech + tech savvy alike. Shopify is my number one recommendation if you’re starting an online store. It’s simple to set up and there are beautiful free + inexpensive themes to customize your shop right out of the box. It’s an all-in-one e-commerce solution that handles all necessary security features and easily integrates with other top tools to simplify your experience. They also have a robust app store so you can easily expand as you grow your business.

I love this free theme Brooklyn, it’s so minimal but stunning.

Investment: $29/month + credit card and transaction fees


2 | Etsy

If you sell handmade or vintage items, Etsy can be a great starting place. As you grow and commit to your shop, my suggestion would be to at least host your main shop page and blog on another platform that links to your Etsy shop – which will allow you to collect emails and establish a permanent “home base” online.

Investment: $0.20/listing + credit card and transaction fees


3 | WooCommerce

Another simple e-commerce solution which can easily be setup on a self-hosted site. If you already host your own blog on WordPress, adding WooCommerce can be a simple addition depending on your current theme. If you need to purchase your own hosting for WordPress, I recommend SiteGround which I recently switched to. Their customer service is seriously top notch + they’re rated one of the safest hosting providers (super important for online shops!)

*A key difference between the two platforms: Shopify handles all the security layers and certificates for you which I think is a huge bonus (and relief), whereas with WooCommerce you need to purchase for your site through your hosting provider.

Investment: platform itself is free, but you will have to pay for your own hosting (typically $3.95-$9.95/month) plus SSL certificate about $100/year + credit card and transaction fees. (SiteGround provides a free SSL certificate.)

Email Service Providers:


4 | MailChimp

My top recommendation for email service and what I’ve used for the past year. They have very flexible pricing plans, starting at free (yay!) for less than 2,000 subscribers. They have a ton of cool features for e-commerce, such as recover abandoned cart + customized product recommendations.

Plus, if you sign up through my link you’ll earn $30 worth of credits. Perfect for when you want to upgrade to advanced features, such as abandoned cart recovery.

Investment: Free up to 2,000 subscribers, starts at $10/month


5 | MailerLite

Another great option for email service. Out of the box for free (up to 1,000 subscribers) you get access to features such as autoresponders so you can send welcome campaigns.

Investment: Free up to 1,000 subscribers with access to advanced autoresponders, starts at $10/month for over 1k subscribers

Shipping + Logistics:


6 |

No more running to the post office every shipment, with you have the ability to print USPS®-approved postage right from home.

Investment: Free 4-week trial, then $15.99/month


7 | ShipStation

Sell through multiple channels (like Etsy & Shopify)?

ShipStation is a shipping solution for online retailers; designed to streamline your fulfillment process. ShipStation imports your orders from just about any selling channel, so you can easily create shipping labels and ship packages out in a snap!

Investment: Free 30-day trial, begins at $25/month

Curious about comparing shipping rates? You can start with this site to compare USPS, FedEx, and UPS rates; as well as package selection and expediting costs. And I recommend this label printer for easy shipping.

Fulfillment Services:


8 | Printful

Kind of the holy grail if you’re a designer and want to create passive physical products. It’s an easy on-demand order printing, fulfillment and shipping service. Upload your art files to Printful, select which products to carry, set prices and then integrate with your online store. They work with Shopify, WooCommerce, ShipStation, and more!

Learn more about creating passive income with Printful in the free email challenge: Passive Income for Creative Shop Owners 

Investment: no upfront cost! Pricing is per product and you set your retail giving you complete control of your profits. Once an order is placed, they print + ship for you, take their “cost” and you receive the profit!

Social Media Schedulers + Analytics:


9 | Boardbooster

Automatic scheduler for Pinterest. This tool is my #1 secret weapon (except that it’s not so secret) and has absolutely exploded my growth with the least amount of effort. Simple rundown: you can spend a couple hours a week or month loading up pins and Boardbooster will then pin for you based on set time periods and the number of pins you want shared each day. It can even loop old pins to re-surface older content and cut down on the number of new pins you need to curate each week. It allows me to completely implement a set it + forget it Pinterest strategy, yet still gain about 100 followers per week (even when on vacation and not lifting a finger!)

Investment: Start your free trial today (first 100 pins free), begins at $5/month


10 | Tailwind

Scheduler for Pinterest. This tool has amazing analytics to help you make the best decisions for the type of content that’s performing well on your account. It also has an easy to use interface and allows for more precise scheduling if timing is important – such as when a big product launch is happening or if you’re planning seasonal content in advance.

Using Tailwind I was able to get my first viral pin!

Investment: Start your free trial today (first 100 pins free), begins at $9/month


11 | Planoly

Automatic scheduler for Instagram. You can bulk upload multiple photos and craft captions in advance for later posting, which helps you be more consistent and intentional in your messaging. You can also view all your images in an Instagram “grid” so you can visually see your photos look together and adjust if needed for a more cohesive feed.

Investment: Begins at $7/month


12 | Iconosquare

Really simple, but powerful analytics tool for Instagram. Easily see which posts receive the most engagement, your follower growth, and hashtag performance. One of the most useful parts is being able to find your best times to post, responding back to comments on desktop if you need, and seeing your trend with gained/lost followers based on how often you posted.

You can learn more about my favorite Iconosquare features here.

Investment: Free trial, then pay $43.20 for yearly Plus plan (that’s a 20% discount for using my link!)


13 | Post Planner

Automatic scheduler for Twitter + Facebook. Post Planner helps you find the best content for your audience! Browse their recommended feeds based on your industry and interests. Discover new content by keyword, hashtag, Facebook page or Twitter handle. Gather your favorite content in one place. Then simply schedule your posts!

Create a plan for your pages and accounts, then plug in your content streams. Post Planner can automatically recycle popular posts and their algorithm finds your perfect posting times and even adds them to your Plan to get you started.

Investment: Begins at just $3/month (which is perfect for managing a Facebook page and group)

Marketing Tools:


14 | MiloTree

MiloTree is a pop-up specifically built to encourage visitors to follow you on social media or Pinterest. It’s a small, but powerful pop up that links to a specific social media profile.

It’s super easy to set up and connects to Instagram, Pinterest, Facebook, YouTube, and your email list. It can be installed onto many of the popular platforms such as: Shopify, Squarespace, WordPress, BigCommerce and more.

Investment: Free 30-day trial, then $9/month.


15 | Gleam

Easy tool to run giveaways. It makes entry easy, has built-in viral social sharing, and randomly picks winners to avoid any issues.

The advantage of social sharing is huge and can lead to a lot of extra traffic and customer leads for you, definitely worth checking out!

Investment: Free — $39/mn for Pro or $149/mn for Business (free or Pro works well for most small businesses)


16 | Genius Referrals

Referral marketing program, your customers can easily share your brand or promotional content on Facebook, Twitter, Google +, LinkedIn, Pinterest, Email, etc.

Investment: Get started for free, next tier is just $19/month


17 | Ambassador

Let your raving customers sell for you through word of mouth (Did you know 82% of customers look for recommendations?). Ambassador is a referral program that automates the manual process of enrolling, managing and rewarding referrals.

Investment: Schedule a (free) demo today to learn more, starts at $300 so ideal for established small businesses


Creative Tools:

18 | Creative Market

Awesome site to purchase new fonts, business card and email templates, as well as product mock ups, photos, illustrations and more (plus you’re supporting other creatives!).

They also have free weekly offers: they could be free fonts, social media templates, a new theme, illustration packs, etc; so it’s worth signing up to check ’em out!

Powered by Creative Market

Investment: varies by purchase


19 | Themeforest

Offers themes for Shopify, WooCommerce and more from the largest global community of creatives.

Investment: varies by purchase


20 | Station Seven

The brand creators behind my site! They offer beautiful WordPress blog themes – all compatible with WooCommerce; and really beautiful Squarespace kits. They also started offering some stunningly simple design kits for perfectly branded social media templates.

Investment: $59/theme, $19-29/ design kits

Finance Tools:


21 | Wave

Accounting tool for small business owners. It’s a free cloud based software program for your accounting, invoicing and receipt tracking needs. If you need to get a handle on your finances, I strongly recommend signing up – they literally built this tool for businesses in mind with less than 9 employees. They’re serious when they say for small business owners.


22 | FreshBooks

Another accounting tool option and a seriously awesome step up. FreshBooks is a cloud accounting software with the small business owner in mind. If you’re a freelance designer or artist, this is your tool to painlessly create invoices, track your time on projects, and get paid in a timely manner (Think: easy automatic email reminders). They also have a great expense tracker, both for your sanity + for tax time; I recommend checking out their free trial.

Investment: Try it free for 30 days, then plans start at $15/month

PS. If you’re thinking why would I need invoicing? Because it’s perfect for collecting wholesale payments! If you’re looking to make that leap, start here with 24 terms wholesalers need to know.

Legal Tools:


23 | The Contract Shop

Don’t let a bad client or the lack of a pre-written contract put your business at risk! Hiring an attorney can be costly, but Christina of The Contract Shop has you covered.

You can purchase a contract template that can easily be adapted for your own business or clients. You receive on license and an editable download immediately upon purchase- just fill in the blanks, and breathe a sigh of relief (and send to your client for them to sign if needed!). Each document is written and peer-reviewed by graduates of top 20 law schools.

Here’s a few examples:


Organization Tools:


24 | Trello

A flexible way to organize and prioritize your projects or blog ideas. Trello uses a simple format of boards to house information, organized by lists and cards within. I fell in love with Trello while searching for how to organize my blog post ideas (scraps of paper weren’t cutting it – shocker) and it completely changed how I ran my business. See how I use it for my blog editorial calendar here.

Investment: Free forever or upgrade to TrelloGold

What are your favorite + must-have business resources for your online shop?

If you love learning from business books (or let’s be real, non-fiction fun), consider signing up for Kindle Unlimited with Amazon. You get access to books, current magazines & audiobooks… unlimited each month for just $9.99 — Plus they offer a free 30-day trial which I’m totally taking advantage of this week for our mini-vacation!

Join Amazon Kindle Unlimited 30-Day Free Trial

If you’re just into audiobooks, you can sign up to try Audible (and get two free audiobooks!) with their 30-day free trial. You can listen while you work 🙂

Try Audible and Get Two Free Audiobooks