Great question! Yes, this guide is designed to prepare your audience + platforms for maximum results, not about pushing any particular holiday message.
Q4 is a massive opportunity for product sellers as it’s a time of year where customers are actively seeking out brands + new products. 60% of users discover new products on Instagram… put yourself in the position to be one of them.
If you answered yes to any of the above, then yes. Every time you run a promotion or launch, you'll get feedback so you can better even better decisions the next time. Start with a solid framework now.