5 Things You Actually Need to Post Consistently on Instagram

May
13

5 Things You Actually Need to Post Consistently on Instagram

Unlike what the entire marketing industry wants you to believe… you’re not lacking content ideas.

“I don’t know what to post” or “I’m out of ideas” is simply a symptom of a bigger business problem that’s causing you to not post consistently on Instagram.

Cause here’s the thing… It’s NOT you ↓

You’re a creative person who finds inspiration from ordinary things around you… And you turned some of those little thoughts in your head into a whole ass business. You’re more than willing to show up for your business and you even have some fun content ideas swirling around…

But when it comes to sitting down to create content, your mind kinda goes blank and it starts to feel unclear how to actually say the things as you wonder if your time & effort will even be worth it. And now an hour has passed, you still haven’t posted, and thoughts like ‘maybe tomorrow…’ creep up.

… Pretty close or spot on?

After working closely with dozens of product brand founders this year, I’ve realized that it’s not that you “don’t know what to say”, it’s that you’re missing some structure around your process so it becomes more rinse & repeat, less distraction station.

But we’re inundated with messages and caption prompts and post ideas so it can feeeeel like we don’t know what to say which unfortunately gives all our power away instead of helping us find the right solutions for ourselves.

WHAT IF YOU:

  • hit post feeling confident that you’ll attract buyers, not just followers…
  • know how to capture attention, build trust, and talk about your products in a way that has them whipping out their credit cards faster than you can say “link in bio—“
  • have repeatable formats so creating a reel & caption takes minutes (not blood, sweat, and literal tears)
  • hit post and get on with your day, knowing you’ll get the results you want (like views and engagement that turn into followers, orders, & email sign ups)

… If that sounds better than “try this prompt”, then here’s what I’ve found actually gets you out of the “IDK what to say” content problem so you can start posting consistently and seeing the growth & sales you want.

5 things you need to post consistently on Instagram:

01. MARKETING STRATEGY

A framework customized to your specific business, audience, and products that guide people through the buyer’s journey & leverage each platform’s strengths

02. CONTENT BANK

A place to get those genius shower and 2am ideas out of your head, save video footage & images, and organize past content so you can re-purpose later

03. CREATIVE REPETITION

A system for repurposing, refining, and re-distributing your best content so it goes further and works harder for you — ie. you need fewer ideas to begin with. YAY.

04. PRODUCTION PLAN

A process to create content based on your strengths, resources, and preferences so creation feels light and easy, instead of draining

05. SUPPORT

A way to release the mental weight of doing it all alone with a partner to bounce ideas off of, get an outside perspective, or call out blindspots & opportunities they see due to their unique experience and knowledge

When you have these 5 things in place, consistently posting on Instagram will become so much simpler.

THIS is what we do together during the Content Breakthrough so you not only post consistently, but create repeatable results that grow your business 💫


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