Raise your hand if you’ve ever taken part of an Instagram photo challenge?
🙋🏼 🙋🏼 🙋🏼
Whether it be a week long or a 30 day prompt challenge, it can be a really fun way to not only get new ideas for that dreaded “What should I post?” feeling, but it can also be a great way to meet new people and interact with your community!
If you haven’t taken part in one before, here’s a quick overview.
What is an Instagram Photo Challenge?
An Instagram challenge is a set photo theme that’s hosted by an account or brand. They provide an overall theme, daily prompts for inspiration, and have a hashtag for everyone to use. Participants can connect with one another to see how others interpreted the prompt and occasionally there’s votes or ‘winners’ that might be featured on the main brand’s account if they like how the prompt was used!
Why Would You Participate in an Instagram Challenge?
Honestly, … because it’s fun!
There’s an energy behind them with so many people participating and it can help get you excited about Instagram again! Not to mention provide all sorts of motivation + inspiration. (Two things we can really never have enough of when it’s comes to Instagram!)
Instagram challenges also can foster a really fun community since everyone’s in on it together! So if you’re sometimes a little shy on Instagram and hesitant to reach out to someone new, let a challenge be your excuse.
Plus since you’re all using the same hashtag, it’s an easy introduction. (hello networking for introverts!)
They’re also a great way to gain new followers. And it’s in a totally non-sleazy, spammy, follow/unfollow kind of way. YAY. Instead you’re taking advantage of the influx of people and concentration on a particular hashtag to stand out and earn some new connections!
But there’s one thing I continually see people doing during Instagram challenges that might be holding them back…
And luckily it’s an easy fix, just takes a little tweaking of your mindset.
So, are you doing Instagram challenges wrong?
Before I start – yes, I realize there’s not really a “wrong way”. But I strongly believe that if you’re on Instagram for your business, you should be using it to ultimately grow your business. Not just gain new followers.
So instead of wrong, let’s say you might be confusing your customer.
Here’s where I think some people approach Instagram photo challenges wrong.
1 | They introduce the prompt as the main lead in, instead of using that prompt as creative inspiration or a push to share something new with their audience.
2 | They’re too literal or get stuck on the prompt, even when it doesn’t fit with their brand.
3 | They’re too focused on the execution of the challenge and forget to focus on their own goals and targets.
As an example, the prompt is “something yellow”.
And you think, ‘shoot I don’t have anything yellow…but I want to participate… okay here goes.’
*shoot something with yellow flowers*
Caption: “Today’s #promptchallenge is something yellow! I don’t actually have a lot of yellow in our home, but it’s such a cheery color I just might start! and these flowers are so 😍
To be blunt – WTF guys.
- Your customer DOES NOT CARE you’re participating in an IG challenge… at least not how this caption is presented.
- If yellow is not part of your style or products… then why are you featuring it? If your account is primarily pink, gray and green, either have a purpose for the yellow or skip the prompt. Consistency matters!
- You just totally took your eye off the prize – your purpose for being on social media: which is customer engagement, providing value, building your customer base, and of course, sales.
So how could we interpret this prompt differently?
1 | Talk to her (your customer, not other participants) + re-work how you introduce the prompt challenge
This is especially important for shop owners as your main customers may not also be creatives! It’s great to talk about the challenge and share because it helps the host, but you don’t necessarily need to call them out in the first line of your caption.
Remember not to lose your customer in the process… always keep her involved in the conversation.
Instead of burning up your first line, you could can add the hashtag at the end of your caption and call it out in a way that’s beneficial to your customer.
You can still bring her “behind the scenes” of the challenge and share what you’re up to, but I wouldn’t lead off with that as the first part of your caption. Remember – Instagram only shows the first two lines of your caption before the “…more” cutoff, so make the most of this real estate to appeal to your customer!
2 | Keep your feed’s aesthetic in mind
Okay, so let’s stick with the idea that yellow is not part of your brand. If it’s super far fetched – just ditch it. Move along.
Missing one day of the challenge isn’t the worst thing.
Instead, post an image that better fits your feed + spend some time supporting others in the challenge and reaching out to new accounts you connect with.
If it maybe works, re-work the caption to help support that. Ask about their favorite colors, inspire customers to try a new color palette, or use that color in a creative way within the image so it still works in your feed.
3 | Keep your end business goals in mind.
We all know Instagram can take up a lot of time + creative energy. So I think it’s important to keep your “eye on the prize” so to speak.
Is this post…
- entertaining your audience?
- teaching them something new?
- inspiring them in some way (to try something, to learn something, to embrace a new way of thinking, etc)?
- nudging them towards a purchase?
- helping to build trust with your brand?
- showing a more personal side of you?
Instagram challenges in and of themselves don’t really get you anything… so ensuring that your post still supports an overall business goal is important.
Here’s how you might re-work your caption:
“Sometimes the artist’s rut is a real thing… I will always love working with shades of blue, but as we approach spring (finally!!) I’m feeling a little restless cooped up indoors and want to challenge myself to work with a few new colors. Do you usually change out your home accessories or artwork with the seasons? I’ll admit, I keep a fairly neutral palette at home, but it seems every spring I have to buy a new pop of color in a pillow, throw, or of course, gift myself a pretty new piece of art! 😉
I was inspired to kick start my color pops during the #promptchallenge that I’m taking part in this week. For more inspiration, check it out – today’s prompt is for all you yellow lovers! 💛”
Do you see the difference?
It doesn’t throw in a random, “hey, guess I gotta try this!” kind of caption.
It didn’t alienate your customer or lead her off into snooze town by starting my caption off with “We’re back for Day 2 of the #promptchallenge and it’s “something yellow…”
And the caption is still focused first and foremost on you + your brand, while supporting + fully embracing the challenge.
Half the fun of these challenges is to get CREATIVE – with the photos, your interpretation, and how you can inspire others when they scroll through the hashtag feed. So challenge yourself to stand out and provide your point of view! Not just a simple, “I followed this prompt…”
Sometimes I feel that I come across a little aggressive on this topic… so I hope you know I’m not at all saying not to enjoy the community or embrace the other makers. But I do want to encourage you to bring your customers along with the event, rather than just assuming they’re going to know what it is or care about it at face value.
Help bring them into the fold. Share first from a point of view that matters to them, then direct them deeper into your brand or encourage them to check out the feed to find other fun makers!
ANDDDDD drum roll please. Today kicks off a really fun Instagram photo challenge for makers called #MarchMeetTheMaker! (not at all asked or sponsored haha, may be weird I felt the need to say that, but I honestly just really enjoy this challenge + think it can be a great opportunity to naturally network with other brands!)
Joanne is an adorable designer + illustrator in the UK and actually is an Etsy Team Captain in Somerset!
Her Etsy shop is full of quirky and colorful illustrations on personalised pocket mirrors, wedding stationery & cards, and more. And I seriously need this plant pin (who else has managed to kill several air plants? 🙋🏼🔪🌱)
Joanne does an amazing job at organizing the challenge and inspiring and encouraging makers during the whole month of March. So if you’re looking for some creative energy, I definitely recommend checking it out.
Will you be participating?!
Is your Instagram account ready for growth?
Grab this cheatsheet + walk away knowing that your account is set up strategically, get the visual grid basics down, make the most of captions + hashtags, how to post strategically; THEN focus on growth.