Enough with the follow/unfollow strategy or liking photos until your thumb loses feeling.
What is their was another way (like 4 or 5) to increase your brand’s exposure on Instagram?
Like a way to gain new Instagram followers while also creating valuable content for your audience AND building stronger relationships with other businesses?
Sounds good, right?
Today, we’re talking about how you can use the power of other accounts to naturally increase your Instagram exposure to a new audience. Essentially, we’re going to work at “borrowing” their audience.
(pin me for later!)
Five Strategies To Increase Exposure to New Audiences on Instagram
1 | Create flatlays or style images using complementary brands
Create a flatlay that uses other brands to complement your product and pull together a more complete collection for your audience. Tag the other shops featured in your image; both in the photo + caption; and bonus if you include a call out with a reason to go check them out.
The key to this method (and many of the others) is that your brand naturally lines up with the accounts you’re tapping into. If it’s not a natural fit, the additional exposure wouldn’t earn you targeted followers or exposure to your ideal audience.
So if your shop is all about minimalism and soft neutrals, don’t try to work with brands that feature bright colored products – it doesn’t work for your feed and it won’t work for theirs (meaning they’d be less likely to feature you anyway).
*Remember to use their brand hashtag if they have one! Many brands will specifically search for posts within their hashtags to re-grame. partial #spoileralert to #2 below!
Potential Exposure: If the flatlay fits their branding aesthetic, they’re likely to repost and share your image with the same tagging! Think of all the times you’d LOVE to have an image to share that you didn’t have to create yourself? (Like everyday right?!)
2 | Use community-based hashtags with a moderator
Moderated accounts have someone who is actively looking for posts under that hashtag to regram on their account. These accounts can vary and either be a blogger or brand who actively re-gram images from their # feed… or sometimes they’re specific accounts that are only re-gram accounts, like @workspacegoals
Again, focus here on hashtags that already align with your brand. So using that same shop example of minimalism and soft neutrals, don’t try to work with hashtag communities or try to create shots with brightly colored images just so you can “get in their feed” or be re-grammed.
Potential Exposure: If your image is a good fit for their account, they may re-share your image to all of their followers
If you’re looking for some community-based hashtags to get started, check out #3 on this post.
3 | Re-post an image from a complementary account
You want to be sure you’re staying true to your feed and ideal audience for this one. The image needs to fit and look cohesive in your feed; and the content needs to be something your ideal audience would be interested in.
Share your message and add in a call to action to go check them out in your caption. Also be sure to tag them in the photo and make it clear the photo credit is theirs.
Crushing on @shop this week! we all know us mamas love some flowy tops and their super soft cotton tees are perfection. I could stay in mine all weekend! go check them out now >>> @shop!
Potential Exposure: This method is a great way to get noticed by accounts you’d like to partner with in the future or who you think would really love your shop and just want them to become aware of your brand. The tag in the photo will alert them with a different notification as it will also appear in their “photos of you” section.
PS. This is not permission to start randomly tagging accounts in your photos. Tagging should only be to give proper photo credit and when using someone else’s photo strategically to round out your feed.
4 | Partner with a complementary shop or blogger for a post swap
In this method, each brand would send the other an image to share or have them pick one from your current feed. For both sides to have a good experience, it’s really important to determine the goal of your swap – is it a brand shoutout? Are you asking them to promote something specific?
Also be sure to set guidelines of the what/when to post so no one feels like they got a bad deal. This strategy generally works best when partnering with accounts of a similar size, but don’t be afraid to stretch upwards. Allie from @AnnRevereJewelry has had insane success working with Instagrammers up to 35 times her size!
Potential Exposure: One of the most guaranteed exposure methods of the five; provided you’ve chosen an account that gets good engagement and is likely to have followers that match your similar customer base.
5 | Use the RIGHT hashtags to attract an audience outside of your current follower base
I cannot stress this one enough as it’s one area I see most underutilized or used poorly! If you feel like you’re attracting more businesses than customers – you probably have the wrong hashtags for your business. Or if you’re receiving less than 50 likes per post, you need a refresh. I strongly believe even new accounts can be generating 80-100+ engagements per post. (If you want to talk about the time I started new accounts every few days, just let me know! I was a little all over the place, but successful in generating 100+ likes per post within a few days)
Review your current hashtags and ensure they are:
- a good fit for your customer, not other businesses
- a hashtag others have recently participated in
- relevant to the content you’re sharing
If you’re not sure where to start with hashtags, be sure to check out my guide on How to Find the Best Hashtags for your Business (plus 70+ hashtag ideas) or grab your copy of the Hashtag Discovery Workbook!
My Challenge to you:
Pick one of the above strategies and try it THIS WEEK.
If you’re still figuring out your Instagram theme, join the free Find Your Feed challenge to kick start some new ideas. In three days you’ll have your very own 9-grid template so you know exactly what to post!
Feature + Pinterest image from Marlena Pearl Photography >>> if you need beautiful stock photography, go check her out
Find Your Feed (finally!)
At the end of 3 days, you'll walk away:
- with a clear vision of your feed's brand colors
- knowing the exact types of images you want to create
- with your own 9-grid template to follow
Thank you so much for offering so many great resources! I just completed the Find Your Feed yesterday, and it revealed so much about myself and my new brand. (By the way, I love the conversation style of your emails and posts. It's like I'm getting texts from a close friend!) - Becky, @zelliecreative