In-Demand Brand Accelerator [new services page]

In-Demand Brand Accelerator

FOR GROWING PRODUCT BRANDS

a private 4-month accelerator to create consistent sales, growth, and profit without relying on the constant hustle

In-Demand Brand Accelerator

for growing product brands

a private 4-month accelerator to create consistent sales, growth, and profit without relying on the constant hustle

ready for more growth while doing what you love?

you founded your business for more freedom

You dreamt of more space to enjoy creative projects, spend time with your kids, take vacations with family and friends, create new products that light you up… and money in the bank to make it all happen.

Meanwhile, you’re hustling a little harder than you’d like watching everyone else seemingly sell out overnight with ease…

Your audience is growing (even if some days feel like a slow trickle), your products get rave reviews, and orders are coming in, yet it feels like the entire weight of your business rests on you.

the biggest obstacle facing most growing brands?

keeping up with production + fulfillment; without jeopardizing future growth

THE REALITY:

As sales go up, your time shifts to getting orders out and keeping up with daily demands.

you know marketing is a non-negotiable, but you gotta get a few things off your plate. So an email gets moved out… that post doesn’t get posted…

And it’s not a big deal (at first) —

orders are still rolling in, your audience is growing… until a few months later when sales seem to come to a halt almost overnight, …wtf, right?

THE PROBLEM:

You’re doing all the right things today, but two months ago marketing was put on the back burner to keep up with that surge in orders…

And since sales are a result of the marketing you did 30, 60, 90 days ago… you’re back on the revenue rollercoaster having to re-build momentum.

You feel like you’re taking one step forward and two steps back… instead of feeling certain you’re at a new level and could bring in more help on orders, you’re somehow back to the unpredictable up/down sales swing.

Trust me — I get it. It’s incredibly frustrating to feel like sales are totally random and you can’t really trust the direction you’re moving in.

Here’s the truth:

You’re at the stage where you need to get out of the daily grind, so you can step into consistent growth.

If your business feels overly dependent on you in order to steadily grow, and you’re wanting more consistent cash flow, a balanced lifestyle, and more time to go after new product ideas, you need a solid marketing presence that will compound your growth, without relying on you alone.

So that you not only maintain your new level of growth, but build beyond it to reach your wildest goals.

and the best part?

It's NOT about doing more or being 'everywhere'.

You can ditch the revenue rollercoaster and create consistent growth; without sacrificing the lifestyle freedom you got started for.

for the founders who believe…

You shouldn’t have to wait years to grow ‘big enough’ before you can actually enjoy why you got started in the first place:

more income. more profit. more freedom. more ease.

And I’m guessing you’re here because business doesn’t exaaaactly feel like that carefree easy breezy beautiful covergirl lifestyle right now.

It’s a little more pancake butt from being chained to your desk cranking out content you hope works, wondering what will happen to sales during your week-long family vacation, or feeling that familiar ache of ‘d@mn, I know there’s more than this…’

The good news? You’re always one decision away from getting more of what you want.

Cause if I had to guess, you did not start your business to become your own worst overworked boss — just a hunch.

You can have the business you dreamt up in your head from a tiny ‘what if’ idea, and make more money than you think is possible right now. One that’s built to grow beyond Instagram and feels wildly fulfilling online — and more importantly, off.

our signature consulting accelerator

the in-demand BRAND framework

for consistent sales, growth, and profit

INSIDE THE IDB ACCELERATOR

here's how we'll do it

TAP INTO YOUR BRAND’S UNFAIR ADVANTAGE

To attract dream customers, confidently set pricing, and increase profit

This step makes all your efforts instantly more effective and magnetic. We’ll uncover what makes your brand stand out and connect that back to your customers desires with messaging that effortlessly pulls people in who just gettt it, you’ll be seen as the obvious top-of-mind choice.

Then we’ll review your pricing, assortment, and business model for impactful income opportunities. This ensures your product line is profitable and scalable; ready for the increase in visibility.

CREATE CONSISTENT CASH FLOW

With an engaged community that effortlessly converts into sales

How do you take people from scrolling to entering their credit card? That’s the million dollar question we’ll answer as we set up your repeatable process to move people from new to you > to “take my money”. And the key to those effortless sales — marketing that sells for you long before you make the ask.

We’ll dial in your messaging, up level your copy, and meet your customer where they’re at. And aim to shorten the sales cycle with simple funnels and promotion plans, that have orders rolling in even when you’re out living your life.

RECLAIM TIME SPENT ON MARKETING

With simplified systems and repeatable processes that grow with you and your team

Consistent marketing has more to do with repeatable systems, than creativity. We’ll streamline your process, strengthen routines, and create set it + forget it campaigns, so you can reclaim your time and execute with ease (or hand off to your team).

With content working for you 24/7 across your marketing ecosystem, you’ll easily build trust and accelerate the buyer’s journey. (aka. faster, more effortless sales.)

You’ll get access to any tools and resources I use, as well as uncover best practices that work for you.

EXPAND YOUR REACH AND REVENUE

With a focus on customer lifetime value and a customer experience that creates fans

With customers turned brand champions, the snowball effect of reviews, referrals, and repeat customers kicks in to speed up trust, growth, and revenue. We’ll add more stability to your income by identifying ways to serve repeat customers, increase order frequency, and leverage your sales flow.

As you move into expansion, we’ll focus on your next steps. Where do you see yourself in two years? We’ll look at how you step out of the daily weeds, cultivate deep self-trust to make decisions, and make space within your life, so you have an energizing vision for your future and fully own your role as the leader.

Apply for the In-Demand Brand Accelerator

the package

4 MONTH PRIVATE CONSULTING

The In-Demand Brand Accelerator is an immersive 4-month partnership to attract more customers, create consistent sales, and expand revenue and reach with a sustainable marketing strategy.

You will feel confident in how to not only attract ideal customers, but consistently convert them into buyers and raving fans.

What’s Included

– Expert analysis and guidance
– Kickoff call to deep dive and align on goals
– Customized action plan for implementation
– Two calls per month with Kate, 60 min each
– Unlimited Slack support between calls (M-F)
– Access to our entire library of systems and resources
– Review and feedback on content / marketing assets

If you are ready to make more money doing what you love, this high level partnership will take you from spinning your marketing wheels to a growing in-demand brand where consistent sales, growth, and profit are the norm.

investment options

$3,200 PIF or 4 monthly payments of $800/mn

"Sales are up 71% from last year!! That is HUGE growth."

Before IDB, it felt like my marketing was all over the place! Even though I had a fairly detailed content plan for my Instagram posts, it still felt like there was no common thread among anything.

Now, I know exactly what I need to focus on when it comes to Instagram, Pinterest, and even my email list. Working directly with Kate helped me gain so much clarity in my business.

Sales are up 71% from last year!! That is HUGE growth.

Like, seriously, from top to bottom – I know everything I need to do with my entire marketing strategy, it didn’t just stop at Instagram. IDB helped me learn how to communicate with customers and frame up my offers and messaging to build a more profitable brand.

"sold $3,215 on this brand new product in less than a month."

The first reel Kate helped me create has 7,000 views (and growing!), and I made $3,215 in sales on this *brand new* product in less than a month — and with just 2,500 followers.

What surprised me the most about this experience was unlocking how to do product marketing–for real.

I’ve spent thousands on courses over the years (honestly, probably an embarrassing amount!), but nobody really explains product marketing the way Kate does. They just don’t *get* it. Kate does.

the best in terms of understanding ecommerce and marketing

“FINALLY. someone who understands product businesses. there are so many experts it’s difficult to sift through the options. Kate has completely overhauled my approach and helped me connect with my customers in a way that nothing else has (and I’ve tried it all!) my engagement is up 37% and sales are consistently growing.”

hey, hi, hello. have we met?

you’re the expert of your business… i’m Kate, the CMO in your corner.

The reality is if you’re here, you’re beyond step-by-step courses (no matter how promising they sound).

This isn’t a program where you’re watching modules and trainings you already know, then left on your own to implement for your unique business. That’s not the vibe.

We dive in together to uncover opportunities, close gaps, refine strategies, and address questions you didn’t even realize you had… all through the eyes of a product-based marketer.

With over 10 years of experience buying + planning in multi-million dollar categories and growing brands online, it’s like having a CMO in your corner to elevate your marketing so you can sustainably bring in more sales, growth, and profit.

…But not like a regular one, I’m here to hype you tf up too.

our goals and values

SUSTAINABLE /// past the hit-it-and-quit-it stage, we know the value of upfront strategy. this long-term container allows us to set the stage, work through roadblocks, and continually optimize so you have a business that supports your life – not the other way around

SALES-ALIGNED /// marketing should create sales, period. we’re not here for general brand awareness (although that will happen too). our framework starts and ends with how we, the people, actually buy. and draws them in through a bingeable cycle that builds trust and speeds up the buyer’s journey (aka. faster, more effortless sales.)

CUSTOMER-FIRST /// firm believers that the transaction is just the start. from community to checkout to long-term customer value, they’re at the center of your copy and content to create truly raving fans that shout your brand from the rooftops

COLLABORATION /// we’re coming to the table as equals. a meeting of the minds focused on growing your business, your way. you’re self-led, take action, and seek out support; and I come alongside you to bring a depth of industry knowledge + experience so you get where you wanna go, faster

PLAYFUL ACTION /// we mind our mindset and protect our energy so we can show up with intention, enjoy the process, and implement with ease. we’re multi-faceted humans serious about doing business, but in a fun way.

got a question...

let's chat!

WHO TENDS TO SEE THE BEST RESULTS?

This is best for businesses beyond the building stage, ready to grow.

Whether you’re flying solo or working with a small team, you want to increase sales and growth without just ‘doing more’ in your marketing.

This 4 month container allows us to craft a sustainable results-based marketing strategy. We’ll dive deep, customize a plan, and make intentional shifts each month so you get better results.

If you believe in the power of organic marketing, are excited to explore the opportunities within your business, and know there’s no one-size-fits-all strategy… this is for you.

WHO IS THIS FOR?

This is for the product business owner who is ready to take their business to the next level. With these 16 weeks, we have time to holistically look at your entire growth + sales process, and set up a marketing strategy that’s sustainable and focused on long term growth.

This is right for the person who:

Wants on-going guidance versus taking a plan and implementing on their own
Is looking for long term sustainable processes
Would welcome accountability and the extra eyes on their marketing efforts for 16 weeks
Wants an involved consultant who they can message all week with questions for support in between sessions

This is not for you if:

you want someone to execute the content for you (recommend a copywriter or SMM instead!)
you aren’t prepared to collaborate or provide feedback
you’re looking for a quick fix over a sustainable strategy

from past clients

“

"My work day now ends at 3pm"

"My work day now ends at 3pm. I'm working less for the same amount of money I made in 2019/2020."

"In the past 30 days, revenue is up 42% from my website and 16% on Etsy."

"I can really credit it to being more consistent and strategic. In the past 30 days, revenue is up 42% from my website and 16% on Etsy."

the best in terms of understanding ecommerce + marketing

she is extremely calming with a matter of fact, straightforward, simplifying approach

I've had lots of help over the years, and it's always worth it to pause for a bit and work on your business rather that in it. But Kate was by far the most insightful, and she is extremely calming with a matter of fact, straightforward, simplifying approach.

I've spent thousands on courses...

I've spent thousands on courses over the years (honestly, probably an embarrassing amount!), but nobody really explains product marketing the way Kate does.

What surprised me the most was unlocking how to do product marketing–for real.

Every time I talk to Kate, I get so much more insight and direction in my business. She really knows how to hone in on framing up your products and clearly communicating to your audience.

"sold $3,215 on this brand new product"

The first reel Kate helped me create has 7,000 views (and growing!), and I made $3,215 in sales on this *brand new* product in less than a month -- and with less than 2,500 followers.

"like having a partner, so I can take my business to the next level"

Has helped me funnel all of the energy & ideas I have for my business, so that I can take it to the next level, in a way that's relatable and realistic for me

Working with Kate helped me feel...

Working with Kate helped me feel a lot more confident, in control, and taken care of.

gained an insightful perspective of what my customers were actually buying from me

So many! I gained an insightful perspective of what my customers were actually buying from me (not just my product!) and was able to plan ahead in a thoughtful, robust way.