the biggest obstacle facing most growing brands?
keeping up with production + fulfillment; without jeopardizing future growth
As sales go up, your time shifts to getting orders out and keeping up with daily demands.
you know marketing is a non-negotiable, but you gotta get a few things off your plate. So an email gets moved out… that post doesn’t get posted…
And it’s not a big deal (at first) —
orders are still rolling in, your audience is growing… until a few months later when sales seem to come to a halt almost overnight, …wtf, right?