the shop files 2.0

catalyst consulting

Marketing & sales strategy that blends retail industry experience with innovative content marketing to build profitable brands that stand out + sell more.

work with kate


Whether you’re looking to refresh your social media presence, hit a new level of sales, or completely transform your marketing and sales, there’s a plan ready to be customized to fit your business needs.

With a marketing strategy that blends the right growth + conversion content for your brand, you’ll get the sales you want, faster.

When you work with The ShopFiles, our founder Kate will help you not only generate more product + brand awareness, but you will receive a custom approach to create a community full of raving fans, that translates into consistent product sales.

by the numbers

see what clients are saying:

I’m posting just 3x a week and my website sales are up 14% to the prior 30 days

not even exaggerating this has me looking at every aspect of my business thru this new, much clearer lens

ACTUALLY planning the month (and knowing HOW) has been so satisfying

pure gold. wish I’d have found you thousands of dollars and failed plans ago



+ 65.7%

website clicks from ig

+ 53%

profile views


avg email open rate


sales increase


increase in engagement


avg email click rate

"the best in terms of understanding ecommerce and marketing"

“FINALLY. someone who understands product businesses. there are so many experts it’s difficult to sift through the options. kate has completely overhauled my approach and helped me connect with my customers in a way that nothing else has (and I’ve tried it all!) my engagement is up 37% and sales are consistently growing. I hit my last launch goal in just 2 days!”

our most successful clients

Believe in the power of organic content marketing and know with the right blend of heart x strategy, they can show up for their brand in a way that feels good — and gets the growth and sales they want.

They take action, focus on community, and carve out their own space online while being willing to experiment + adapt to the ongoing changes.

… they may cuss a little too.


catalyst consulting

big business for small shops

Catalyst Marketing Accelerator

This is for the product business who wants to amplify their growth, and is looking to transform how they show up online. You’re ready to be seen as the go-to brand in your industry and further diversify your marketing to increase visibility, growth, and sales.

*coming soon* apply now

Launch Accelerator

This is for the product business who wants to launch with more impact to generate high visibility, audience engagement, and sold out status. You have a clearly defined product or new collection launching and know the sales you crave come from a robust pre-launch plan that builds momentum + demand.

currently booking November launches: apply now

Content Intensive

This is for the product business owner who has a social media presence and is looking to generate more attention from dream ideal customers, boost reach, and increase sales. You know your way around the platform and you’re ready for a more impactful strategy that converts.

Power Clarity Call

This call is perfect for the business owner who is ready to move past obstacles and wants personalized support to move their business forward.

In this session, we will uncover what’s getting in the way of your growth and strategize your next best steps.

apply now

When you work with The ShopFiles, you are getting a strategic partner to come alongside you and support your growth + sales. You are the expert of your business, and we’re here to give you the right strategy so you can reach your goals.

what makes us stand out

For over 10 years, I curated profitable assortments, developed innovative marketing strategies to increase sales, and successfully launched new product collections in the retail industry.

The Shop Files x Catalyst Consulting brings my brand-building retail knowledge together with over 3 years working alongside product shops to create organic marketing strategies that give your online shop the visibility + presence it needs to succeed.

Our signature Catalyst framework focuses on both growth x conversions with a customer-first approach, so you get the results you want, faster.

I’ve helped over 200 brands create a social media presence that sells, without feeling overwhelmed or forced to fit the mold. And can’t wait for you to be next.

I, also, may cuss a little.

– Kate, founder + self appointed HBIC

you can sit with us


Grab a seat and get ready to unlock your next level of sales