the shop files 2.0

catalyst consulting

Marketing & sales strategy that blends retail industry experience with innovative content marketing to create in-demand brands that stand out + sell more.

work with kate


Whether you’re looking to refresh your social media presence, reach a new level of sales, or completely transform your marketing and sales, there’s a plan ready to be customized to fit your business needs.

With a marketing framework that blends the right growth + conversion content for your brand, you’ll get the sales you want, faster.

When you work with The ShopFiles, our founder Kate will help you not only generate more product + brand awareness to build demand, but you will receive a custom approach to create a community full of raving fans, that translates into consistent product sales.

by the numbers

see what clients are saying:

I’m posting just 3x a week and my website sales are up 14% to the prior 30 days

not even exaggerating this has me looking at every aspect of my business thru this new, much clearer lens

ACTUALLY planning the month (and knowing HOW) has been so satisfying

pure gold. wish I’d have found you thousands of dollars and failed plans ago



+ 65.7%

website clicks from ig

+ 53%

profile views


avg email open rate


sales increase


increase in engagement


avg email click rate

"the best in terms of understanding ecommerce and marketing"

“FINALLY. someone who understands product businesses. there are so many experts it’s difficult to sift through the options. kate has completely overhauled my approach and helped me connect with my customers in a way that nothing else has (and I’ve tried it all!) my engagement is up 37% and sales are consistently growing. I hit my last launch goal in just 2 days!”

our most successful clients

Believe their business is meant to support their life, not the other way around. They know the power of organic content marketing and that with the right blend of heart x strategy, they can show up for their brand in a way that feels good — and gets the growth and sales they want.

They take action, focus on community, and carve out their own space online while being willing to experiment + adapt to the ongoing changes.

… they may cuss a little too.


catalyst consulting

big business for small shops

In-Demand Brand Accelerator

The In-Demand Brand Accelerator is a 4-month strategic partnership for the product business owner who wants to amplify their growth and create consistent sales.

You’re ready to be seen as the go-to brand in your industry and diversify your marketing to increase visibility, growth, and sales.

Sales Breakthrough

Strategy session with Kate to uncover sales opportunities within your business and maximize the results you’re seeing from your marketing.

We’ll analyze what’s working vs what’s not within your current sales strategy + funnels, and create a customized strategy you can put into action to reach your next level revenue goals.

Content Intensive

The consulting package for product businesses wanting to generate more attention from dream customers, boost reach, and increase sales.

You know your way around the platform and you’re ready for a more impactful strategy that converts.

Catalyst Power Hour

This call is perfect for the business owner who is ready to move past obstacles and wants personalized support to move their business forward.

In this session, we will uncover what’s getting in the way of your growth and strategize your next best steps.

apply now

When you work with The ShopFiles, you are getting a strategic partner to come alongside you and support your growth + sales. We firmly believe you’re the expert of your business and we’re here to guide you so you can reach your goals.

what makes us stand out

We blend the creative x analytical for powerful results.

For over 10 years, I curated profitable assortments, developed new marketing campaigns to increase sales, and successfully launched new product collections in the retail industry.

The Shop Files x Catalyst Consulting brings my brand-building retail knowledge together with over 3 years working alongside product shops to create organic marketing strategies that give your online shop the visibility + positioning it needs to succeed.

Our signature Catalyst framework focuses on both growth x conversions with a customer-first approach, so you get the results you want, faster.

I’ve helped over 200 brands create a social media presence that sells, without feeling overwhelmed or forced to fit the mold. And can’t wait for you to be next.

I, also, may cuss a little.

– Kate, founder + self appointed HBIC

you can sit with us


Grab a seat and get ready to unlock your next level of sales