This is a real ‘don’t blame the messenger’ situation. But one you’re likely (unfortunately) already aware of, so we’re not going to stay in the bad news too long – instead I want to open up the conversation with you and brainstorm ways to approach this proactively. The bad news: 1. supply chains everywhere are difficult: material delays. […]
Imagine: You sit down at your desk, open up Instagram, ready to press “share” on your latest post. You took the time to write a well thought out caption, considered what your audience wants to hear, and you’re excited to share with them… and they? BARELY respond. It’s frustrating to spend time on something, especially […]
Every year around this time (although ESPECIALLY this year, bc well, 2020…) there’s a flood of messages online about shopping small instead of giving your money to the big guys. And rightfully so! Your business and livelihood is important to you, and small businesses are hugely important for local communities and their economy. The issue […]
As an online product shop, chances are you’ve asked how to sell more on Instagram. Followed immediately by… “without feeling sales-y”. No matter how confident you are with your product and brand, most of us worry about coming across as spammy or salesy on Instagram – even when we know it has huge sales potential. […]
Enough with the follow/unfollow strategy or liking photos until your thumb loses feeling. What is their was another way (like 4 or 5) to increase your brand’s exposure on Instagram? Like a way to gain new Instagram followers while also creating valuable content for your audience AND building stronger relationships with other businesses? Sounds good, right? […]
Retail Math 101 – Not the sexiest title to ever cross your news feed, but this is an area where you absolutely need to have clarity and understanding. After all, my guess is while you love your shop, you’re also in it (just a little bit) for the money. It’s not about the money, money, money, […]
As a merchandise buyer, I’ve met with A LOT of vendors. Some good, some bad and some that had great product, but were kind of a mess. So what sets one apart from another? There were a lot of factors, but the one that always stood out the most was in how they presented their […]
Oooohhh weeeee! There is *nothing* I love more (besides my dog, my husband, french fries, tacos, and wine…) than discovering a new Instagram Stories feature!! And there’s some REALLY good ones (you won’t want to miss #5 and 6), so I’m sharing them with you today. If you’re new to using Stories or feel like […]
take your content to the next level
Captions that Convert
Create next level sales with captivating captions that convert followers into buyers and activate loyal fans.
Ready for more engagement and sales? Swipe the 5-step caption formula inside.
© 2021 The Shop Files, LLC | Privacy Policy | Terms + Conditions
