A retail + marketing expert with over 10 years of experience growing product sales and creating marketing strategies that connect.

I help product shops attract the right audience, make more sales, and become the go-to shop in their niche.

Ready to connect with ideal customers on Instagram?

You don’t need 10,000 followers to stand out as THE go-to shop. Let me show you how with my free guide, Captions that Convert, plus 30 prompts to get you started today. 

At The Shop Files, we believe:

In connection > vanity numbers

that social media can be simple + fun, not an overwhelming task

and SELLING in a way that feels good  (say goodbye to feeling awkward or salesy)

We also take Taco Tuesdays seriously, love a good Mean Girls quote, and are always up for a bad pun (or five).

Does that sound like you?

Then pour another cup of coffee (or wine, I don’t judge)…

… and let’s get started!⇓

Insta-Love for The Shop Files

“You’re the best. Seriously you have single handedly changed how I do business and use Instagram.”

Karyn, @siggiclothier

Could The IG90 Method work for you?

Here’s what other shop owners have said…

“I’m LOVING your course! I’ve taken many courses since starting my business including one super expensive one and yours is by far the best in terms of understanding ecommerce.”

Elisheva, @loopliving