A retail + marketing expert with over 10 years of experience creating marketing strategies that connect + increase sales.

I help product shops attract the right people, make more sales, and become the go-to shop in their niche.

Ready to connect with your ideal customers on Instagram?

You don’t need 10,000 followers to stand out. Let me show you how with my free guide, Captions that Convert, plus 30 prompts to get you started today


At The Shop Files, we believe:

In connection > vanity numbers

that social media can be simple + fun, not an overwhelming task

and SELLING in a way that feels good  (say goodbye to feeling awkward or salesy)


We also take Taco Tuesdays seriously, love a good Mean Girls quote, and are always up for a bad pun (or five).


Does that sound like you?

Then pour another cup of coffee (or wine, I don’t judge)…

…and let’s get

Insta-Love for The Shop Files


“You’re the best. Seriously you have single handedly changed how I do business and use Instagram.”

Karyn, @siggiclothier

Could The IG90 Method work for you?

Here’s what other shop owners have said…


“After implementing just a fraction of the tips learned in the course, I posted one of my products on Instagram and sold it in less than thirty minutes! I still have people contacting me about that post, nearly two months later.”
Valerie, @bettylupaperie

“It’s giving me ideas for much more than just Instagram. I feel like it’s helping my entire brand take shape in a way that nothing else has helped me to do before.
Shanna, @bristol_and_breve

“I’m LOVING your course! I’ve taken many courses since starting my business including one super expensive one and yours is by far the best in terms of understanding ecommerce.”

Elisheva, @loopliving